Ola and Uber are ride-hailing companies. Uber has a global presence and Ola has the largest network in India. I used to use Ola but after I started using Uber, I just got hooked to it. And I heard from many other folks that they also just got hooked to Uber. There may be many reasons for that, but I feel that the app experience was a significant contributor. In this post, I have compared the user journey in these two apps.

Ola has recently changed its user journey (not sure if it fully rolled out or is still in…


During my second year in the MBA, I was fortunate enough to stumble upon the problem of plenty while choosing the career. I was primarily deliberating between joining a consulting firm or a tech company.

Not able to narrow down to any particular option, I was inclined towards taking up a consulting offer. My consulting preparation was at a peak.

In parallel, I was also interviewing with a few tech companies. I was confused after getting an offer from BrowserStack (a mid-size firm, amazing team, strong business footing with sound financials).

Should I continue the status quo or should I…


Problem #1: Ineffective Course Discovery

Udemy is a marketplace platform for learners and instructors. One of the core jobs of the platform is to enable fast & relevant product discovery. Currently, customers face problems in selecting the right course on Udemy and similar UpSkilling Platforms (excluding platforms offering degree programs).

The company seems to rely on the course catalog, the number of enrolments, and learner reviews for facilitating discovery. There are other metrics such as course duration and course language as well. But these do not seem sufficient which we will explore in detail through this article. …


How much money a retail investor could have made just by copying the portfolio of Mr. Rakesh Jhunjhunwala?

Three years ago, we (Varun, Priyabrata & myself) took this up as one of the projects during our MBA program at IIM Ahmedabad under the guidance of Prof. Joshy Jacob.

We created a lagged portfolio that mimics Mr. Jhunjhunwala’s portfolios with a lag of a quarter i.e. Mr. Jhunjhunwala bought stock X in Q1 then a retail investor will buy it in Q2. To create such a portfolio we took time-shifted prices i.e. companies held for quarter t and prices used for…


In this article, we’ll talk about some practical steps people can take to minimize the risks of permanent capital loss while investing in stocks.

This article assumes that you have already read part 1 of this series, if not check it out here.

(3) Cloning super investors as the investing strategy & how to do it?

Let’s start with the portfolio management process. In simple terms, managing a personal portfolio has four steps:

  • Idea generation: which companies to invest in?
  • Analyzing the firm: all the factors we discussed in part 1
  • Position-size: how much to invest in a firm?
  • Exit: when to sell?

As a retail investor, the biggest risk one runs is…


Photo by MayoFinance on Unsplash

In this article, we’ll talk about some practical steps people can take to minimize the risks of permanent capital loss while investing in stocks.

Who is NOT the target audience of this article:

  • Renowned investor Mohnish Pabrai suggests a simple test — ask yourself if you were to buy the whole company how much will it cost? If you don’t know the answer or do not understand what is being asked, you should not be doing investing yourself. Invest in low-cost Index Funds.
  • If you do not like spending time with Annual Reports, can not understand financial statements, or do…


Prudent capital allocation is one of the most important things for long term value creation for shareholders. This article attempts to explain capital allocation in a very simple and intuitive way. This article covers four points: (1) What is capital allocation (2) How it impacts shareholders (3) Why is it difficult to get it right (4) Links to a few sources illustrating how to do it right from examples of great CEOs

I have taken an example of a candy business for illustration. Let’s get started:

What is capital allocation?

“Basically, CEOs have five essential choices for deploying capital — investing in existing operations…


This article illustrates how different pricing models fit with your market & GTM through the examples of Disney’s Hotstar & Netflix.

Disney’s Hotstar

Hotstar has a combination of ad-supported content, freemium flywheel, upfront payment all rolled into its pricing. But the beauty is that Hotstar has feature-fenced its product to align with the TG which allows it to monetize each fenced component differently without creating much confusion for users. We will try to understand how Hotstar did it.

Let’s start with product & market: Hotstar has a lot of variety of content (both TV shows, movies, and live streaming of sports, news)…


Recently I noticed a feature at Glassdoor named ‘Featured Review’ (check the image below). Upon searching, found that this is a paid functionality, through which Glassdoor lets employers control the top 1–2 employee reviews.

In this article, we are going to discuss (1) Why is it a lose-lose proposition for Glassdoor and employers (2) Some example from other companies which have monetized platforms. We will end with a few questions to ponder.

Lose-lose proposition

Employer perspective:

  • Let’s ask a simple question: who would be interested in featuring 1–2 positive reviews on top? Probably the ones who have a significantly high number of…

Abhishek Rai

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